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During the first research phase, web surfers use general keywords to find information. For example, a web surfer might be interested in an MP3 player. The keyword that the web surfer might use in search engines could be:
mp3 player
People who use keywords for browsing are usually looking for information only. Keywords for browsing usually have a very high search volume. Getting a top 10 ranking for these general keywords is very difficult and nearly impossible.
It is unlikely that a web surfer who uses such a generic keyword will buy something. |
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